Smart flows for customer service, briefing, lead qualification, CRM and commercial process design.
portfolio.exe
Digital strategy with creative, AI and behind-the-scenes work that gets the operation moving.
Content, copy, landing pages, automation and processes for brands, companies and businesses that need to turn interest into action.
My work brings together a creative eye, strategic clarity and applied technology to organise scattered requests, structure communication and build digital solutions that are simply easier to execute.
> creative and digital strategy
> content, copy and conversion
> applied AI automation
From a loose idea to a process that works
>_ Strategy, creative and technology to unblock communication, marketing, customer service and conversion_
I work behind the scenes for companies, brands, businesses and independent projects, building solutions for the exact points where an operation loses clarity, rhythm or conversion. That work can run through creative planning, content, scripts, visual direction, conversion pages, commercial organisation, automation and AI-powered digital solutions.
what_i_do.ini
What I do
Simple systems to organise requests, approvals, tasks, status, reports and operating routines.
Planning, editorial calendar, video creation, scripts, visual direction and brand communication.
Copy, landing pages, contact journeys and commercial structures that turn interest into action.
Briefing, verbal identity, concept, research and strategic narratives for brand positioning.
greatest_hits
Featured projects
A selection of projects showing how strategy, creative and technology show up in practice: in automation, processes, campaigns, brands and conversion pages.
AI and Automation
Flows for customer service, briefing, lead qualification, CRM and commercial back office.
IARA — AI Customer Service Assistant for WhatsApp
>_ First-response service, lead qualification and commercial organisation over WhatsApp_
Automation to speed up the first response, collect the information that matters, log leads and hand contacts over to a human whenever needed.
ChallengeMany businesses lose opportunities to slow replies, disorganised incoming information and reliance on manual answers to repetitive questions.
SolutionBuilding an AI assistant able to guide the first response, look up information, record data and organise the commercial journey from the very first contact.
My roleSolution strategy, flow design, service journey, message copy, qualification logic and process organisation.
n8n
WhatsApp API
Google Sheets
Generative AI
Automated flows
💬
Faster responseCuts the reliance on manual answers to recurring questions and improves first-response time.
🎯
Better organised leadsCollects key data and makes commercial handoff easier, with more context.
AI Project Manager for Agencies
>_ A system that turns messages and approvals into tasks, status and reports_
ChallengeAgencies deal with requests scattered across messages, delayed approvals, unclear ownership and real difficulty tracking deliverables.
SolutionStructuring an AI system to receive messages, classify requests, create tasks, update status, support approvals and generate operational reports.
My roleArchitecture design, module definition, flow structure, classification logic, operational copy and the strategic vision for the solution.
WhatsApp reception
Classifier
Request manager
Approvals
Reports
CRM
🗂️
Trackable requestsTurns loose messages into flows with status, owners, history and next steps.
⚙️
Less reworkHelps the team see approvals, open items and priorities without depending on scattered conversations alone.
Briefing Automation for Brand Projects
>_ Smart information gathering for branding, campaigns and visual identity_
ChallengeIncomplete briefs delay brand projects, campaigns and communication strategies, especially when the client can't yet articulate goals, references and differentiators.
SolutionAutomation to collect strategic information, organise answers and produce a summary that is genuinely useful for diagnosis, creative work and brand building.
My roleQuestion design, flow logic, conversational copy, information architecture and defining the strategic output of the brief.
🧭
Clearer diagnosisCuts noise at the start of a project and improves the quality of the information before creative work begins.
B2B Prospecting CRM
>_ Organising leads, status, priority, history and next actions_
ChallengeOutbound prospecting loses momentum when leads are scattered, with no history, no defined status and no clear follow-up routine.
SolutionBuilding a CRM structure to organise contacts, outreach stage, priority, message history and next commercial actions.
My roleCommercial strategy, database structure, field definition, qualification logic, status design and building personalised outreach.
📊
More measurable prospectingTurns the commercial routine into an organised, repeatable process.
Social Media and Brand Management
Landing page, media, brand copy, branding, content, script and visual direction projects for brands and institutions.
Media and Awareness Strategy — FENAPRF
>_ 740,000 people reached in 22 days on R$1,957.09 of spend_
A FENAPRF needed to strengthen the public image of the Federal Highway Police, building identification, recognition and digital presence. Delivered in partnership with the agency Deadline.
SolutionCreating and managing ad sets on Meta Ads with distinct audience segments and a video-first focus to grow reach, views and engagement.
Meta Ads
Audience targeting
CPV optimisation
Video · Reels
YouTube Ads
740kTotal reach
1,14miImpressions
54milViews
R$0,04Average CPV
11,17%View rate
2.112Total clicks
💡
Page engagement74,108 actions at R$0.03 per action.
🎯
Video plays ≥ 3 seconds72,838 plays from 65,472 unique viewers.
Copy and Script for Public Communication — IPVA Alagoas
>_ Public policy communication in Reels format, built for social reach_
Communicating a public policy change with clarity, plain language and a rhythm that suits short video.
SolutionA Reels script using journalistic copy structure adapted for social media, focused on the direct benefit to the citizen.
Copywriting
Advertising script
Institutional communication
Plain language
🏛️
Simpler public communicationTranslating a complex legislative change into accessible audiovisual content.
✍️
Benefit-led copyThe main hook before the technical detail, supported by companion scripts.
Branding and Visual Identity for Clinical Psychology — Adelmo Neto
>_ A complete brand for a clinical psychologist: professional, modern and subjective_
A complete visual identity positioning the psychologist's professional presence as modern, memorable and true to the world of psychology and psychoanalysis.
Creative directionThe brand renders the unconscious as layer, depth and elaboration, suggesting presence, listening and subjectivity without reaching for the field's most predictable symbols.
Visual identity
Creative direction
Branding for healthcare
Visual positioning
🧩
A structured professional presenceA consistent visual base for scheduling, social media and communication.
🎭
Visual differentiationA more original, modern and recognisable proposition within clinical psychology.
Health Content Strategy — Unidor Saúde
>_ Educational, commercial and strategic social content for a health plan_
Full social media content from idea to final text: copy, design, captions, sales carousel, educational card and scripts for social.
StrategyThe deliverables balanced education and selling, respecting the brand's tone of voice and how the audience actually behaves on social.
Art creation
Copywriting
Caption and CTA
Reels script
Carrossel
📱
More consistent digital presenceEducational and commercial content organised inside one brand strategy.
🎬
Full creativeIdea, artwork, copy, caption and CTA working as one.
Conversion Landing Page — Aurora Dental Studio
>_ A concept page for a dental clinic built on care, trust and booking_
Building a page for a concept dental clinic that conveys warmth, safety and sophistication without falling into cold or overly technical communication.
SolutionCreating a landing page with an emotional hero, a clear presentation of treatments, a section on the space itself, a narrative of personalised care and conversion paths through WhatsApp and an assessment form.
My rolePage architecture, copy, section structure, visual direction, information hierarchy and conversion strategy to turn interest into a booking.
🧲
A more direct path to contactPresents the clinic's proposition and points the visitor to WhatsApp or the assessment form.
🦷
More confidence before first contactOrganises the message, treatments, space and differentiators to reduce hesitation at the point of decision.
🎨
Visual direction aligned to the brandUses a light, clean and welcoming aesthetic to hold up the clinic's positioning.
contact.bat
Get in touch
Got something loose that needs to become strategy, a page, content or automation?
If your operation needs to sort out customer service, content, leads, pages or communication, I can help turn the problem into a solution that is clear, workable and ready to run.